sell the Green!

by Editor

There are many ways to market your home when preparing to sell. Consider a new way – advertise the green! Buyers are looking at your home from a total cost view point. If you can help them see how you have made the changes that will help them reduce their utility bills you may create the competitive edge needed to bring in offers.

If you have purchased new appliances in the last 10 years you could be saving your buyer 10-50% in energy costs. If they are “Energy Star” certified – advertise that fact, particularly during the open house. According to a recent article on MSN Real Estate, the average home appliances comprise about 18% of your energy bill. That is significant to a new home owner adjusting to a new budget.
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Unless you’ve been living in the remotest regions of Iceland, you’re probably aware that being “green” has become a very big deal. And it should be. So let’s talk about green flooring. If you even briefly thought of grass at the mention of green flooring, I’d rather not be invited over for cocktails any time soon. Recently, Conklin Brothers, a local flooring distributor held an open house for us designers so that we could pick the brain of flooring representatives for companies such as Armstrong and Karastan to name a few.

The overall theme that night were the “green” features that the manufacturers had to offer and to a much lesser extent, the hope that all the food got eaten. (I did my part with the Lemon Bars.) For example, there are now some carpets being made from corn-based polymers which is a renewably-sourced polymer. It’s being called an earth friendly carpet fiber because it reduces CO2 emissions over the production of equal amounts of nylon. Not only that but since it’s made from corn, it reduces our dependence on oil and is more degradable in the recycling process. Rest assured that these carpets look perfectly “normal”, are very soft, long lasting, fade resistant and you won’t be tempted to want to chew on them to see if they taste like corn. [click to continue…]

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